AI Insights · Timothy · April 2022
Top 5 Free to Play Games on iOS in New Zealand: Q1 2022
Discover the performance trends of the top 5 free-to-play games on iOS in New Zealand for the first quarter of 2022, including weekly downloads, revenue, and active users.
The first quarter of 2022 saw some interesting trends among the top free-to-play games on iOS in New Zealand. Here, we dive into the performance of the leading titles, highlighting key metrics such as weekly downloads, revenue, and active users. All data is sourced from Sensor Tower, with more insights available on their platform.
Wordle! by Lion Studios Plus showed a remarkable increase in weekly revenue, peaking at approximately $1K in the week of February 21. Weekly downloads rose steadily, reaching a high of 17.5K in late January before tapering off to around 4.8K by the end of March. The game also saw a consistent rise in weekly active users, peaking at about 36.7K in late February.
Word Guess - Word Games from Mediaflex Games had notable weekly downloads, hitting a peak of 16.6K at the end of January. However, downloads declined steadily to around 1.8K by the end of March. Active users followed a similar trend, peaking at 21.1K in late February and decreasing to approximately 14.7K by the end of the quarter.
Coloring Match by SUPERSONIC STUDIOS LTD experienced modest weekly revenue, with a peak of $147 in late February. Weekly downloads started strong at around 7K in early January but saw a gradual decline to about 2.2K by the end of March. The game maintained a fairly steady number of weekly active users, peaking at 15.4K in late February before dropping to approximately 10.8K by the end of March.
Subway Surfers from Sybo Games ApS had consistent weekly revenue, with a notable peak of $1K in late February. Weekly downloads remained stable throughout the quarter, averaging around 3.3K. The game also maintained a strong weekly active user base, peaking at about 53.6K at the end of March.
Roblox by Roblox Corporation led the pack in terms of weekly revenue, peaking at approximately $61K at the end of December 2021, and maintaining strong revenue figures throughout the quarter. Weekly downloads started at around 5K in late December but gradually decreased to about 2.9K by the end of March. Roblox consistently had the highest number of weekly active users among the top games, peaking at approximately 97.1K in late December.
These trends highlight the dynamic nature of the mobile game market in New Zealand. For more detailed insights, visit Sensor Tower.
